Warner Music Group recently announced a partnership with Splinterlands, a popular play-to-earn card game. The blockchain-based game will help Warner Music Group to create new opportunities for the creation and development of arcade-like blockchain games.
Warner Music Group’s Chief Digital Officer, Oana Ruxandra, talked about the recent development. Oana talked about the benefits of working with Splinterlands, which opiates on one of the most well-known dApps. According to the Chief Digital Officer, the collaboration will boost Warner Music Group’s focus on music.
Advertisement
Oana also emphasized the growing popularity of P2E gaming and how the partnership will help the organization capitalize on it. The partnership will see Warner Music Group create tokenized games, unlocking a new stream of revenue for users who are interested in enhancing the community and fandom.
Jesse Reich, the CEO and co-founder of Splinterlands, also expressed delight regarding the partnership. Jesse stated that the collaboration with Warner Music Group would add immense value to the market. As a pioneer in the music industry, WMG is constantly aiming to innovate and address the latest standards set by Web3 members.
Reich also said that working with the record label will create opportunities for many metaverse concepts and applications. Some of these concepts include NFTs, DeFi, music, blockchain, and crypto.
Advertisement
Blockchain-based games are continuously improving in popularity as a pivotal part of the crypto and gaming’s future. Some experts even believe that blockchain games can account for more than 50% of all activity in the blockchain sector. That is why the market is keenly following the partnership since it can make or break that bridge. If executed properly, the partnership will define the future of the blockchain gaming market.
