Telegram has shifted its ground in the digital market by recently launching Telegram Stars, a new way of payment within the application. The social network’s CEO, Pavel Durov, announced this new feature, explaining that with its help, users can easily purchase various digital goods and services via the app on iOS and Android devices.
Telegram Stars is intriguing since users can buy digital assets using Stars, such as e-books, online courses, or in-game items. This virtual currency is only available on the platform. The abovementioned Stars can be conveniently purchased directly from the application. Among the most significant advantages of this system, it would be possible to highlight the integration with TON, where it is possible to exchange earned stars for TON using Fragment exchange. This not only simplifies the purchase and sale process, but it also complies with the financial regulations provided by various reputable application stores.
Additionally, Pavel Durov recently emphasized the financial advantages for developers who collaborate with Telegram in a post: Apple and Google impose a 30% fee on users who purchase Stars through their application. Nevertheless, developers can effortlessly circumvent this fee by utilizing Telegram’s subsidized advertising program, which utilizes Stars. They could, for example, use the Stars they earn to promote their app on Telegram and, thus, have a zero commission rate—this is more effective than traditional mobile app launches.
Telegram Stars is seen as the right move, given that more than 90+ million people interact with bots and mini-apps on Telegram. Previously, most people used these bots and apps to buy material goods. That being said, the latest update to the Bot Platform also allows for the seamless sale of digital products.
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Telegram Stars currently occupy an important place in the stock exchange because of recent changes in cryptocurrencies related to the platform. One of them is TON, which has decreased slightly to $7.33 with a 0.047% decline, whereas other digital currencies are volatile in the market.
Also, it is important to note that Telegram is quite popular, as evidenced by its apps such as Notcoin. Since this particular app was launched in January, it has been able to draw almost 35 million players. The activity with Telegram Stars is expected to increase user engagement thanks to its new features and economic opportunities.
Telegram ensures compliance with the current directions given by Apple and Google, which ensures the application’s smooth functioning within the framework of app store rules. This is necessary for preserving adherence to the accessibility of in-app purchasing opportunities, which is relevant for developers working within the Telegram ecosystem.
In the future, Telegram plans to expand and enhance the features of Telegram Stars. Additional features like gifting creators will accompany subsequent updates, enhancing the appeal of Telegram as a platform for both developers and users.
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Through these developments, Telegram enhances existing abilities and opens up new opportunities for business and development in the vast Telegram network. This leads to opportunities for a more closely integrated and financially rewarding environment for digital transactions.
