Sui, a cutting-edge Layer 1 blockchain, announced it will be the official blockchain partner of ONE Championship, Asia’s largest combat sports promotion company, which covers disciplines such as mixed martial arts (MMA), Muay Thai, and kickboxing. The partnership was announced during a panel at Token2049 in Singapore, the world’s largest crypto event.
Through this partnership, Sui will be integrated into various ONE products, including the highly anticipated ONE Fight Arena—the official mobile game for ONE Championship, built in partnership with Animoca Brands, the Hong Kong-based Web3 gaming and NFT giant.
Following its partnership with Oracle Red Bull Racing earlier this year, Sui is continuing on its path of integrating blockchain with mainstream sports. Sui’s integrations will include a comic/manga series about ONE athlete accessible through zkLogin and powered by the Walrus protocol on Sui, a free-to-play pick’em game where fans can win $SUI tokens, and phygital collectibles that blend physical merchandise with digital rewards.
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“I am very fond of martial arts and, knowing how popular it is in Asia, I’m excited to see this partnership come to life,” said Adeniyi Abiodun, Co-Founder & CPO of Mysten Labs. “Becoming the official blockchain partner for a global industry stalward such as ONE is validation of Sui’s growth and adoption trajectory and another opportunity to serve the sports community with Sui’s technology.”
As ONE’s official blockchain partner, Sui is expected to gain significant visibility and brand exposure during marquee scheduled events, which will be accessible in-person for thousands of people and broadcasted globally to over 190 countries through a network of partners including Amazon Prime Video, Sky Sports, Globo, Channel 7 HD, U-Next, Seven Network, and Disney+ Hotstar.
“In today’s world, it’s no longer enough to offer a narrow user experience when it comes to entertainment. It’s important to combine gamification, real-world events, loyalty programs, and Web3 experiences,” said Hua Fung Teh, Co-Founder and Group President, ONE Championship. “Sui is hitting the nail on the head when it comes to addressing gaming and loyalty needs such as ours. Choosing them as our official blockchain partner was an easy decision and we are thrilled to work together moving forward!”
About Sui
Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed from the ground up to make digital asset ownership fast, private, secure, and accessible to everyone. Its object-centric model, based on the Move programming language, enables parallel execution, sub-second finality, and rich on-chain assets.
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With horizontally scalable processing and storage, Sui supports a wide range of applications with unrivaled speed at low cost. Sui is a step-function advancement in blockchain and a platform on which creators and developers can build amazing user-friendly experiences. For more information about Sui, please visit https://sui.io.
