SPORTPASS, an Animoca Brands subsidiary, announced a collaboration with Queens Park Rangers Football Club (QPR), ushering in a new age of fan connection and enjoyment by combining football fandom’s passion with SPORTPASS’s revolutionary features.
By accessing the games portal at https://games.qpr.co.uk, QPR supporters can now interact with their favorite club in a novel and immersive fashion.
Combining the fervor of football enthusiasts with the cutting-edge functionalities of SPORTPASS, this collaboration endeavors to revolutionize the manner in which supporters engage with and value the sport by employing blockchain technology, non-fungible tokens (NFTs), and artificial intelligence.
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Queens Park Rangers fans receive exclusive perks through their partnership with SPORTPASS. These benefits include exciting gaming experiences, in-game collectibles, real-world awards, tournaments, and much more. The association brings together the excitement of live football, the heart of sports culture, and the world of digital gaming to create an engaging and immersive experience for all participants, driving high levels of fan participation.
The new games platform offers 200 handcrafted one-of-a-kind turf souvenirs from Loftus Road Stadium commemorating moments played on the QPR home field during the 2013-2023 seasons. Each moment in this collection includes a genuine chunk of stadium turf, as well as a tangible and digital player memory card. Scanning the QR code appended to every tangible turf collectible makes it possible to establish a connection between these two items.
The Queens Park Rangers’ commitment to digital progress led them to collaborate with SPORTPASS to better the fan experience of well-known football clubs throughout the world. Euan Inglis, the Commercial Director of Queens Park Rangers Football Club, has voiced his excitement about Animoca Brands’ collaboration with Web3 leaders SPORTPASS, which will allow them to include gamification into their product offers.
In order to promote and maintain audience engagement and enable the growth of the QPR brand, the digital ecosystem must be strategically integrated. Euan recognized that this partnership represents a substantial stride toward their objective of expanding their range of digital offerings, thereby offering supporters more novel opportunities to interact with QPR.
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The CEO of SPORTPASS, Jordan Fogarty, was equally ecstatic about the partnership. He reaffirmed SPORTPASS’s dedication to advancing collaboration with Queens Park Rangers in order to offer QPR supporters an immersive experience by integrating the organization’s cutting-edge platform with their passion for football. For enthusiasts around the world, the partnership is redefining the sports entertainment industry and ushering in a new era.