The Global Blockchain Show is pleased to announce Rachel Conlan, Binance’s CMO, as one of its esteemed guest speakers. On December 12 and 13, 2024, Rachel Conlan will join over 3,000 Web3 Founders, developers, more than 100 speakers, and over 100 investors for a two-day festival at the Grand Hyatt Exhibition Centre in Dubai.
Rachel Conlan, an innovative marketer and entrepreneurial strategist, spearheads Binance’s global marketing and brand initiatives. Rachel’s leadership plays a crucial role as Binance sets out on its bold mission to strengthen and expand its position as the leading cryptocurrency brand globally.
Prior to her tenure at Binance, Rachel appeared as a pivotal player at OKX, driving brand and marketing strategies that encompassed the negotiation and execution of notable international partnerships with Manchester City F.C., McLaren Racing, and Tribeca Festival. Her strategic insights and ability to forge partnerships have made a lasting impact on the brand.
As a keynote speaker, Rachel Conlan will focus on Web3 gaming, digital currency, blockchain regulations, crypto mining, trading, Web3 security, the integration of AI and blockchain, and crypto-collectibles such as NFTs
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Rachel’s extensive background includes her time at CAA Sports, a prominent international sports and entertainment agency, where she managed Global Partnerships. She developed groundbreaking brand partnerships and cultural marketing initiatives, connecting global brands, rights holders, and talent, significantly enhancing value and bolstering CAA’s market presence.
In her role as Global Chief Marketing Officer for Havas, the sixth-largest communications entity under the Vivendi umbrella, Rachel showcased remarkable leadership competence. She took on the critical role of elevating Havas’ reputation and driving revenue growth, developing integrated marketing and experiential platforms for Fortune 500 companies that established new industry standards.
Rachel was part of the visionary team behind Havas’ 2012 rebrand from Euro RSCG Worldwide, establishing a new standard for Havas Group’s transformation. Her client portfolio boasted iconic brands like LVMH, PUIG, Sotheby’s, Net-a-Porter, Netjets, and Kit and Ace.
About VAP Group
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VAP Group, established in 2013, is a leading force in Web3 and AI solutions, offering services in PR, advertising, recruitment, content development, events, and media management. Led by CEO Vishal Parmar, VAP Group continues to drive innovation through strategic PR and influencer marketing, bounty campaigns, and global conferences. Their flagship events, the Global Blockchain Show and Global AI Show, showcase the brightest minds in these transformative fields. Known for its creativity and forward-thinking approach, VAP Group remains at the forefront of blockchain and AI consultancy.
