Maruti Suzuki, which happens to be an extremely reputable Indian car manufacturing company, has successfully launched its second metaverse platform, by the name of ArenaVerse. This platform was developed to expand its customer base and reach a much larger audience.
The ArenaVerse happens to be a platform dedicated to their Arena showroom network. This platform, in turn, will provide the opportunity to all of its users to actively engage in an all-inclusive virtual world exposure with all of their individual Maruti Suzuki cars. As a matter of fact, NexaVerse happens to be the very first metaverse platform and was dedicated to the Nexa chain of dealerships.
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According to the senior executive officer for marketing and sales at Maruti Suzuki India Limited, Shashank Srivastava, the whole game plan of the car manufacturer is to further strengthen their presence in the virtual world like never before. This activity has been duly carried out for the ultimate benefit of the new-age customers.
With the debut of the NexaVerse, they successfully snagged ten thousand Grand Vitara advance reservations. According to him, they have successfully introduced Arena, India’s largest car retail network, to the virtual world, increasing their consumers’ satisfaction. This has been made possible by the recent debut of the ArenaVerse.
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In terms of the ArenaVerse, it will offer each user the chance to engage in an interactive virtual exposure while considering their unique preferences for the vehicle of their choice. Customers who participate will also benefit from an improved overall retail experience. The sales representatives will be present as well. The virtual reality equipment has currently been installed in more than 700 Arena locations across the nation for the benefit of their customers.
