Floki has announced its expansion into the Southeast Asian market via Vietnam. It will be a strategic move to undertake a marketing campaign and establish its presence in the region. Floki is starting the campaign in Ho Chi Minh City on June 17, 2024. It will last five weeks to reach the most receptive and valuable audience.
Floki has chosen Ho Chi Minh City due to its significant contribution to the national GDP. Its GDP per capita is more than 2.5 times higher than the national average, with almost 10 million residents. Ho Chi Minh City, too, is Vietnam’s financial hub. This underscores the importance of Floki starting from that point.
The marketing campaign will see a large number of digital and LED displays in retail environments where the football is comparatively larger. Floki plans to cover a maximum of 200 locations to achieve a daily footfall of 300,000. This will allow Floki to maximize engagement and visibility.
Both digital and LED displays will be in large format for a higher impact.
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Floki has chosen Vietnam for several reasons. First, it has one of the highest populations in the world—it currently ranks 15th on the list, with a population of around 100 million. Second, the country’s crypto adoption rate is approximately 21.2%, and this figure is only poised to increase in the future. Its current adoption rate places the country in the second category across the globe.
Vietnam has 21 million crypto holders. Many young, tech-savvy citizens have expressed their interest in getting on board. This will enhance the value. Finally, Vietnam has a major population that lacks access to traditional banking services. Floki’s entry into the market will help to bridge that gap. This will act as a vital financial aid for the underprivileged segment of society.
Floki is confident about the expansion plans. It has called this a new dimension to its aggressive expansion across Southeast Asia. Floki’s ultimate goal is to become a globally known and used cryptocurrency.
That said, FLOKI has not reacted positively to this development.The token, which was listed at $0.0002332, has only dipped by 6.69% in the last 24 hours. It further reflects a dip of 30.87% in the last 30 days. The 24-hour trading volume has plummeted by 3.82%.
Nonetheless, Floki is best positioned to benefit from future growth. It is expected to be valued at roughly $0.00079 within the next 30 days.
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Floki has also announced a campaign to celebrate the 417,400 BNB Chain holders. The token’s holders can claim FLOKI interest rewards. Unclaimed tokens, if any, will be burned at 12:00 a.m. UTC. Moreover, Floki has advised the community to be vigilant of scams in the form of a social media post or page that may resemble the official version.
