Global financial technology platform Circle has announced its partnership with Hong Kong telecommunications(HKT) to explore a potential collaboration in developing blockchain-based customer loyalty solutions for merchants in Hong Kong.
As a part of its Memorandum of Understanding (MOU) with HKT, Circle’s expertise in Web3 Services will be leveraged HKT’s extensive merchant ecosystem and customer engagement capabilities. The two companies are poised to innovate customer loyalty programs by integrating Web3 technology, enhancing consumer discovery and interaction with merchants, to reshape customer loyalty strategies while promoting a more dynamic and social engagement experience.
Circle’s Web3 Services offer a suite of enterprise-grade developer tools designed to simplify and secure the process of building on blockchain. With key features like Circle’s Programmable Wallets, Web3 experience will be streamlined, enabling both established businesses and startups to effectively utilize digital assets and smart contracts within their applications.
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According to the official statement, Jeremy Allaire, co-founder and CEO of Circle, expressed excitement about the collaboration, stating, “We are excited to collaborate with HKT to bring our Web3 Services to the forefront of customer loyalty innovation. This collaboration is a testament to our commitment to helping businesses unlock the potential of blockchain technology to create value-driven customer experiences, redefining loyalty programs and providing merchants with the tools they need to thrive in the digital economy.”
Monita Leung, CEO of HKT Digital Ventures, echoed this sentiment, highlighting the synergy between the two firms, and added “Circle’s expertise in Web3 technology complements our strengths in customer engagement and merchant services. Together, we aim to deliver unique loyalty solutions that empower merchants to build deeper connections with their customers in Hong Kong.”
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