A new switch that Bitwise has adopted is integrating the old-fashioned way of advertising through print media and technology into the current society. They have come up with the first national Ether television advertisement for a spot Ether exchange-traded fund (ETF) which doubles up as a mintable Non-Fungible Token (NFT). The 39-second advertisement that came out on Thursday allows NFT lovers to buy a piece of cryptocurrency history through the Ethereum blockchain minting of the ad.
In the statement about X, a social media platform, Bitwise acclaimed the commercial as a historic event noting it as the first national TV advertisement to be converted into an NFT. The ad focuses on the capabilities of Ethereum by pointing out that Ethereum never sleeps, unlike the financial systems that work restricted hours. This idea was cleverly portrayed through a conversation between two characters: a young man standing for Ethereum and an old man in a nightgown for traditional finance or ‘Big Finance’, jokingly pointed out in the ad.
The current advert features a man called ‘Big Finance’ who says that he deals with billions of global transactions before going to sleep. But the Ethereum character recalls how buying and selling through stablecoins, NFTs, and loans doesn’t cease. The commercial ends with Ethereum putting Big Finance to sleep because while the financial industry is asleep, Ethereum is always at work.
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Bitwise has recently launched an advert they call a piece of history that they recently released. This ad was well-received online, and 530 users on the Zora Network already created 1,198 duplicates. The Zora Network is an Ethereum-based layer two solution, and its main focus is on artists and brands.
Bitwise has pledged to donate 50% of the revenue generated from their NFT sales to the Protocol Guild which funds and supports projects by key Ethereum contributors. The other fifty percent will be spent on Jamie Kaler and Michael Tacconi, the actors of the project. To date, they have both made approximately $1,865 or 0.53 Ether from this business.
An innovative commercial has been unveiled after the United States Securities and Exchange Commission (SEC) cleared Bitwise and seven others to list spot Ether ETF through 19b-4 submissions. This event that occurred on May 23 can be regarded as a step to integrate cryptocurrency products into the conventional financial markets. Also, on June 18, Bitwise updated its S-1 registration statement to include the company’s plans of making a $100 million investment in the Bitwise Ethereum ETF, which Bloomberg ETF analyst Eric Balchunas recommended for launch on July 2.
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Bitwise’s latest move is not only the landmark in the advertisement industry but also the benchmark for the financial sector in the future. Thus, the proposed initiative combines promising tools such as decentralized and availability of 24/7 operating features of Ethereum and the orders and structure of the ETF.
