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This year, electronic commerce activities experienced an uptick, and people started using cryptocurrencies to buy stuff online. Even Elon Tesla Billionaire Musk got his feet in the game. Just about everyone who can get into the industry has or is in the process of doing so.
Several innovations are everywhere as people now use cryptocurrencies for everyday transactions. Goods and services are available for cryptocurrency payments. It presents a few problems which currently permeate the space. And it has spurred the need for solutions that can solve these problems once for all.
Lack of Advertising Metrics Within the Cryptocurrency Space
During 2017’s crypto summer, the digital advertising world turned against the cryptocurrency space because of a lack of understanding of what it was all about. As a result, innovations within the cryptocurrency space led to the creation of alternatives for merchants in the industry.
Things went well until cryptocurrencies became mainstream. Then the holes in ad systems started showing themselves. The first of the problems within the cryptocurrency advertising space was the lack of dynamic data metrics to determine consumer behavior.
This lack has led to a complete focus on gambling, gaming, and other niche services rather than on mainstream businesses that accept cryptocurrencies.
So, this lack of advertising data has led to an enormous gap between these niche industries and regular businesses in the cryptocurrency space. It has also affected the adoption of cryptocurrencies and their allied technologies. Digital marketing agencies have only recently started putting together marketing funnels and other mechanisms that capture diverse amounts of data within the space for better analytics.
Geek Speak Within the Cryptocurrency Space Has Many People Confused
When it comes to cryptocurrencies and their allied technologies, the sheer volume of technical terms and jargon used within the space has discouraged many people from adopting the technologies.
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One other factor that has prevented the exponential adoption of these technologies is the continued use of these terms without the right educational tools that teach everyday people what these terms are.
It has also prevented the mass adoption of cryptocurrencies and their allied technologies. People cannot relate to most of the communications within the cryptocurrency space in the first place.
Onboarding Blockchain Systems Is An Arduous Task
Merchants who want to onboard cryptocurrency-based systems have the worst kinds of problems. Many developers haven’t made things easy for those who wish to sell their products and services in exchange for cryptocurrencies.
So much red tape exists for users who want to onboard that the process frustrates them before they even enjoy the benefits of deploying such projects. Things are supposed to be easy for new members of the crypto space, and the onboarding process involves bottlenecks for merchants interested in entering the cryptocurrency space.
How Ecosystems Help Merchants?
Cryptocurrency ecosystems help merchants to do just about everything within the industry. With the right ecosystem, merchants get everything they need to boost their electronic commerce processes and then some.
Bistroo is an example of such cryptocurrency ecosystems. As an end-to-end solution for restaurants, Bistroo takes care of everything the merchant needs to set up within the cryptocurrency space without the stress usually involved in onboarding. Onboarding takes one day max.
Bistroo is a complete ecosystem that has everything needed for merchants. User data is laser-targeted, and its permission-based platform provides merchants with the necessary tools to advertise to the right audience.
As a user-centric ecosystem, Bistroo enables users to interact directly with merchants. A plus for creating a personalized experience for users.
Merchants also get access to credit in BIST tokens. The ecosystems’ credit feature allows users to invest directly in merchants while receiving rewards.
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The ecosystem does its best to simplify things so users and merchants can have the best possible experience while understanding how cryptocurrencies and their allied technologies work.
This simplicity keeps things going within crypto ecosystems; as the world shifts towards cryptocurrencies, other examples of ecosystems that help users shall emerge. These ecosystems shall determine how far the adoption process will go.
